The Planet needs a Technology diet; This is the way that designers can help.

The Planet needs a Technology diet; This is the way that designers can help.
Clicks, Views, Session duration, Shares, Sign-ups, Response rate, Avg time on page, Pages per visit, Dormancy rate, Leads gen

Over the last couple of decades, we’ve helped build a corporate culture which systematically prioritizes short-term earnings within longer-term merchandise wellbeing.

The business-as-usual hook model

01. Short-term rewards

02. Quarterly earnings reports

03. Corporate circus

04. Don’t make me think

A tool like a chainsaw needs to be manually initiated with its consumer…
Photo by Karolina Grabowska from Pexels
Photo by Ekaterina Bolovtsova from Pexels
Photo by himography from Instagram
. . .that’s not true when you click a “Get Started” button in an insurance policy provider site.
Photo from Soteck.com.tw
…that’s not the case with the endless feeds we are exposed to in social media apps and blogs.

01. Discussions around our poor relationship with technologies have become mainstream.

Politicians starting to create laws against dark patterns
Politicians starting to create laws against dark patterns
Tech companies drowned in scandals about privacy and user data
Tech companies drowned in scandals about privacy and user data
Mass media outlets started covering tech issues more frequently

02. Companies observing this tendency have started to behave — but in shy manners.

1. Instagram lets users know when they finish scrolling through the feed
2. Youtube, iOS and other mobile OSs let people track and limit how much time they are spending in each app
3. Bumble gives users the option to disconnect, including taking a “digital detox” mode

03. Companies observing this tendency have started to behave — but in shy manners.

Tiny Homes: a show about people choosing to simplify their lives by downsizing their living spaces. Episodes from Netflix
Minimalism: a documentary about those who have rejected the American idea that more consumption brings greater happiness.
Minimalism: a documentary about those who have rejected the American idea that more consumption brings greater happiness. Episodes from Netflix
Marie Kondo: the Netflix sensation who teaches American families to prioritize belongings that ‘spark joy’ while purging the stuff they don’t need. Episodes from Netflix

As designers, how do we break the cycle of designing addictive engagement?

In our design

Set solid design principles

Choose respectful design patterns

  • Stop endless scroll
  • Reduce notifications
  • Reveal info gradually
  • Give them control

In our process

Run better research

  • Know your tools and when to use them
  • Go wide in your research
  • Be mindful about how you frame questions

Challenge default metrics

  • Forget growth hacks
  • Follow your heart
  • Measure what you value

Anticipate unhealthy behaviours

  • Depression
  • Addiction
  • Exclusion
  • Oversharing
  • Abusive relationships
  • Brainstorm unintended, unhealthy behaviours
  • Dive deeper in user research
  • Quantify the current state
  • Seek opportunity for positive impact
  • Generate awareness

In our company

Spread healthier habits at work

  • Respect people’s calendars
  • Play your meetings
  • Don’t bring your computer to a meeting
  • Send shorter emails and don’t Slack after hours
  • Don’t rush to reply or to follow up
  • Use whiteboards more often
  • Discuss work policies
  • Run retrospectives
  • Lead by example

In our community

Engage beyond panels

  • Reach out to other specialists
  • Go beyond your own bubble
  • Be a team player
  • Volunteer your craft

In our personal life

Design your own tech diet

  • Understand your own use cases
  • Defining your personal KPIs
  • Implement and iterate

Hold other companies accountable

  • Report as spam
  • Leave honest reviews
  • Change your consumption habits
  • Tweet about it

It’s not a detox, and it’s a re-education

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Proye Design

Proye Design

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Proye Design is the India’s best graphic design platform that provides unlimited, high-quality design work for thousands of businesses for a flat rate.