7 type of LOGO Design

7 type of LOGO Design
Image Source: Proye Design

1. Monogram logos (or lettermarks)

Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. So it makes perfect sense for them to use monograms — sometimes called lettermark logos — to represent their organizations.

Monogram logo
Corporate identities: IBM & HBO

What makes a good monogram logo?

2. Wordmarks (or logotypes)

Corporate identities: Google & VISA

Also, like with a lettermark logo, typography will be an important decision. Since the focus will be on your name, you’ll want to pick a font — or create a font — that captures the essence of what your business does. For example, fashion labels tend to use clean, elegant fonts that feel high-end, while legal or government agencies almost always stick to traditional, “heavier” text that feels secure.

What makes a good typographic logo?

3. Symbols (or Pictorial marks)

Corporate identities: Apple & Instagram

The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. This is something that will stick with your company its entire existence.

What makes a good icon logo?

4. Abstract logo marks

The benefit of an abstract mark is that you’re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you can attribute meaning and cultivate emotion around your brand.

Corporate identities: bp & Adidas

What makes a good abstract logo?

5. Mascots

A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children.

Corporate identities: Pringles & KFC

What makes a good mascot logo?

6. The combination mark

Corporate identities: Adobe & Burger King

Because a name is associated with the image, a combination mark is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away! In the future you may be able to rely exclusively on a logo symbol, and not have to always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone.

7. The emblem

Corporate identities: Warner Bros & Starbucks Coffee

What makes a good emblem logo?

Want to create the perfect logo for your brand?

This article was originally written by Hilda Morones and published in 2016. It’s been updated with new information and examples.

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